Lauren Rose created the Amsterdam S’ Mokum city (embroidered on the front) hat as an ode to The Night Watch (Dutch: De Nachtwacht) Painting. This is a 1642 painting by Rembrandt van Rijn prominently displayed It is in the collection of the Amsterdam Rijksmuseum Museum. The Night Watch is one of the most famous Dutch Golden Age paintings.
Amsterdam has about 250 coffee shops and most of them are located in this Red Light District, that’s why it’s called Smoking city.
The print on the visor is the famous Night Watch painting
From psychedelic to hipster-ish but also from very local ones to more touristic places, each of Amsterdam’s museums or coffeeshops has its own atmosphere. The Coffeeshops are not only to smoke weed. They are real social places where you can easily meet people and spend some good times with friends.
This hat has a Mary Jane touch and is created for those who LOVE Amsterdam and celebrate 420 every day.
Hat: Normal fit
Front Logo: Amsterdam S’ Mokum city (embroidered on the front), the text S MOKUM city, that refers to Amsterdam’s local nickname MOKUM
Special Feature: Hidden Pocket inside de hat, inlining printed I Am sterdam
Back of the hat: This is a snapback hat. Amsterdam shield embroidered
Visor: Straight, all-overprint visor with The Night Watch, one of the most famous Dutch Golden Age paintings.