The Lauren Rose label  started out in Amsterdam. The LR company launched a small private label. They were originated in the BMX, Skateboard, Snowboard lifestyle and carried performance basic’s like t-shirts crew’s and hoody’s and creative headwear.

Out of this melting pot of club scene, race tracks and attitude started their LR movement in 2009, they developed the style as the Lauren Rose styles as we know today.

Living up to the expectations of our quality headwear they formed a young group of designers that lived up to their image, reflecting our societies and mixed cultures.

The designs and choice of materials and fit appeals to a great deal of youngsters. The collection is divers, changing and trendsetting.